Welcome to the Howick Santa Parade

The Howick Santa Parade will be celebrating its 70th year in 2023!

The Parade is a massive, well known and celebrated event that the locals have always taken pride in. Coming together as a community, whether it’s as a family to have a day out, a school, club or not for profit group taking part with an incredible float or a local business and entertainer livening up the street with great activities to participate in. The last few years we have had 65 floats take part in the street parade.

The Howick Santa Parade is an iconic East Auckland event, creating excitement and memories for the young and old, and an overall great free day out for families.

Join The Parade

Santa on his sleigh at the Howick Santa Parade

Over the past few years we have had up to 65 floats take part in our Parade. All floats must be decorated in a theme which is appropriate and acceptable to children and families. If you are interested in having a float in the Howick Santa Parade head over to out Parade Floats page to find out more and register.

The air is full of the most tempting food aromas, there’s always a free tasting of one thing or another. The food stalls represent a wide variety of cuisines while the woodcrafts, jewellery, garden adornments, roses, woollens and other hand crafted products are all of the highest quality. Are you interested in registering to have a Market Stall the morning of the Howick Santa Parade? Head over to the Market Stalls page to find out more.

The Howick Santa Parade commences with free entertainment at 11am on the main stage outside The Good Home Pub (on Picton St). The entertainment ranges from fashion shows, to dance troupes and even magic shows. If you want to register to be apart of the entertainers before the parade starts, click below.

Want to be a volunteer on the day of the Howick Santa Parade? Register below.

*Please note, all helpers must be aged 13+ or 10+ with an adult.

Fill out our Indemnity Form below.

There will be several road closures, detours & parking restrictions in place for the duration of the morning until approx 5.30pm

Click the button below to read more about the roads that will be closed in the Howick area.

Parade Routes

For the exact Parade Route, please see the Parade Route attached.

The Parade commences at 1:30pm sharp, and roughly takes 1 hour.  The Parade Floats start from Fencible Drive (By Swim Gym), it progresses up Wellington Street, down Picton Street, around to Cook Street, then back through to Fencible Drive where the floats finish and start to pack down and move on.