BECOME A SPONSOR

The Howick Santa Parade has over 70 years of history, It’s hugely recognised and definitely an iconic local East Auckland event.

It offers a great family day out of excitement, fun and experiences for roughly 50,000 locals every year. The parade in recent years has had national media coverage, as well as local billboards, community newspapers and our social media exposure.

By becoming a friend or sponsor of the Howick Santa Parade, you are becoming a part of this special day we put on for the community.

Your brand will be seen by thousands of excited children and families from all over East Auckland, not only on the day of the event but the additional brand exposure you will get from the lead up to the event is worth the investment you put in.

There are a number of options to support and become a sponsor, below you will see the options to consider.

PARADE DATE:  SUNDAY 13TH DECEMBER 2026

PRE-PARADE ENTERTAINMENT:  11AM – 1PM

ACTUAL PARADE:  1:30PM – 2:30PM

For any further information please contact at [email protected]

BECOME A SPONSOR

SPONSORSHIP PACKAGES

COPPER

DONATION – $100 – $500

Family or business listing on our FRIENDS directory on the website

BRONZE

DONATION – $1,000

  • Family or Business logo & listing on our FRIENDS directory on the website
  • Entertainer placed outside your shop for increased brand awareness for local businesses (if applicable)
  • Social Media Post x 2

SILVER

DONATION – $3,000

  • Business logo & listing on our FRIENDS directory on your website, Silver Sponsor section
  • Entertainer placed outside your shop for increased brand awareness (if applicable)
  • Pre Parade Hand-Out marketing (You can hand out approved marketing material between 11am – 2pm on Wellington St, Moore St, Picton St and Uxbridge Road Only)
  • A business stand area stall on Moore Street (11am–3pm, conditions apply)
  • On the day Map Advertising Placement
  • Social Media Postings x 4 (3 pre-event, 1 post-event)

GOLD

DONATION – $6,000

  • Business logo & listing on our FRIENDS directory on the website, Gold Sponsor Section
  • Business logo on main page as Associate Sponsor
  • Pre-Parade Hand-Out marketing (You can hand out approved marketing material between 11am – 2pm on Wellington St, Moore St, Picton St and Uxbridge Road Only)
  • A business activation area (To be agreed – 11am–3pm, conditions apply)
  • Local Radio announcements prior to the parade and on the day
  • Free Float Entry
  • On the day Map Advertising Placement
  • Social Media Postings x 6 (4 pre-event, 2 post-event)

PLATINUM

DONATION – $10,000

  • Shared advertising exposure – Website, Billboards, Event Signs, Newspaper, Social Media, Emails, Events and Merchandise
  • Business logo & listing on our FRIENDS directory on your website, Platinum Sponsor section
  • Business logo on main page as PLATINUM Sponsor
  • Pre-Parade Hand-Out marketing (You can hand out approved marketing material between 11am – 2pm on Wellington St, Moore St, Picton St and Uxbridge Road Only)
  • A business activation area (To be agreed – 11am–3pm, conditions apply)
  • Local Radio Announcements prior to the parade and on the day
  • Free Float Entry
  • On the day Map Advertising Premium Placement
  • Social Media postings x 12 (8 pre-event, 4 post-event)

DIAMOND – NAMING RIGHTS

ULTIMATE PARADE NAMING RIGHTS – $25,000 DONATION

  • Exclusive naming rights as the [YOUR BRAND] Howick Santa Parade
  • Advertising exposure – Website, Billboards, Event Signs, Newspaper, Social Media, Emails, Events and Merchandise
  • Business logo & listing on our FRIENDS directory on your website
  • Business mention and logo on all main promotion as Ultimate Naming Rights Sponsor
  • Pre-Parade Hand-Out marketing (You can hand out approved marketing material between 11am – 2pm on Wellington St, Moore St, Picton St and Uxbridge Road Only)
  • A business activation area (To be agreed – 11am–3pm, conditions apply)
  • Local Radio Announcements prior to the parade and on the day
  • Free Float Entry
  • On the day Map Advertising Premium Placement
  • Brand Social Media Postings x 24 (pre-event hype series, on-the-day coverage, post-event highlights reel + thank-you)
  • Live Stream brand recognition (logos on video)

INTERESTED IN BECOMING A SPONSOR?

If you would like to be involved and sponsor the Howick Santa Parage, please contact us about Sponsorship Opportunities

CONTACT US